New Strategic Partnership for the Italian Professional Football Market

We are proud to announce a new partnership between Better Than B4 – Professional Sports Division and Game On Technologies.

In today’s football world, the synergy between technology and performance is no longer optional — it is a fundamental driver of growth and excellence.

This collaboration is founded on shared values:

- A focus on customer excellence and tailored solutions for clubs

- Aligned objectives

- A passion for innovation

- A commitment to delivering real value

- Teamwork and mutual trust

A special thank you to AC Milan and their exceptional staff for the warm welcome and inspiring exchange at their training center — a true benchmark of football culture and professionalism.

Together, we grow. Together, we go further.