New Strategic Partnership for the Italian Professional Football Market
We are proud to announce a new partnership between Better Than B4 – Professional Sports Division and Game On Technologies.
In today’s football world, the synergy between technology and performance is no longer optional — it is a fundamental driver of growth and excellence.
This collaboration is founded on shared values:
- A focus on customer excellence and tailored solutions for clubs
- Aligned objectives
- A passion for innovation
- A commitment to delivering real value
- Teamwork and mutual trust
A special thank you to AC Milan and their exceptional staff for the warm welcome and inspiring exchange at their training center — a true benchmark of football culture and professionalism.
Together, we grow. Together, we go further.
Technology is no longer an accessory in football.
It has become an integral part of the game’s evolution – enabling players and coaches to train today with the same intensity and realism they will face on match day.
With R&D SPORT, the innovation lab of Better Than B4 dedicated to professional football, we have chosen to look ahead. Our goal is not just to build commercial partnerships, but to create strategic alliances that support clubs in their journey of growth and innovation.
A Collaboration That Marks a Milestone
We are proud to announce a new chapter in this vision:
Better Than B4 x JUMMY
JUMMY is much more than a product. It is the innovative free-kick training wall, already trusted by some of the world’s leading clubs, including FC Barcelona, Bayern Munich, FC St. Gallen, RSC Anderlecht, Slavia Prague, and many more.
In recent days, we met with the JUMMY team for the presentation of their new international development model. This meeting confirmed our shared ambition: to provide clubs with concrete, technological, and tailor-made solutions that enhance daily training routines and open a new phase in the growth of R&D SPORT.
The Strength of the Partnership
This collaboration strengthens Better Than B4’s commitment in three key areas:
Applied innovation, not theory: tools that meet real needs, not passing trends.
Tailor-made solutions: designed for professionals and built around their daily challenges.
An expanding international network: aimed at sharing expertise and values, while always keeping the game itself at the center.
Looking Ahead
For us, this partnership is not a finish line, but a new beginning.
Our journey continues with passion, vision, and the firm belief that the football of the future is already being built today – through bold ideas, innovative tools, and a shared outlook.
Stay tuned. The road has just begun.